A blog supported by NAME CITY

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Quand être hors-norme, c'est être dans la norme

Quand être hors-norme, c’est être dans la norme

« Find your magic », « Venez comme vous êtes », « Love your imperfections », autant de signatures de marques pour célébrer l’individualité et sortir des stéréotypes. Terminé les playboys et l’incarnation du prince charmant : place à l’homme qui s’assume tel qu’il est. Campagne Meetic #LoveYourImperfections   Et surtout avec ses défauts ! Un...
Changement de perspective

Changement de perspective

On nous demande souvent quelle est notre méthode chez Name City pour créer des noms. Logiciel ? Définitivement non ! Brainstorming ? Rarement. Mood boards ? Parfois… Mind mapping ? Nous appelons cela plutôt « association d’idées » Changement de perspective : vous brûlez !       Le monde n’est-il pas...
Tourisme : Vers l'infini et au-delà !

Tourisme : Vers l’infini et au-delà !

Si vous êtes lassé du trekking dans l’Himalaya. Si traverser l’Amazonie en kayak ou le Pôle Sud à raquettes vous semble trop « déjà vu », une nouvelle option pleine d’aventures et d’imprévus s’offre à vous : le tourisme spatial !     Alors que les fonds aloués par les gouvernements à...
Pool Art

Pool Art

  Take a deep breath and dive in a fresh, clear water! Looking through these underwater paintings and you start to immediately remember what it feels like it. That moment when the world’s worries wash away and a sense of calmness overtakes your body.   Zener calls that shared feeling...
Is it serious ?

Is it serious ?

  “My sculptures cause an uproar, astonishment and put a smile on your face, » says Florentijn Hofman the artist. « They give people a break from their daily routines. Passers-by stop in front of them and enter into conversation with other spectators » Hofman’s famous giant duck has floated in waters around...
Let's the garden come inside

Let’s the garden come inside

  It could be very easy to go overboard on forest/nature inspired creations. Since years nature had already inspired painters, designers and creators in different ways. Still, when I see these beautiful furnishings, I think that we could definitively let trees, flowers and plants of all kinds totally overrun our...
How Does it Feel Inside the Wave ?

How Does it Feel Inside the Wave ?

These incredible snaps were taken by photographers Nick Selway, 28, and friend CJ Kale, 35. CJ, from Hawaii. Specialized in risky pictures they  positioned themselves directly under the waves as they crashed above their heads. They explained how taking their time was the secret to their success. « We spend most...
Pool Houses

Pool Houses

Spa-House by Metropolis Design via Arch Daily First Crescent Villa by SAOTA Nettleton 199 by SAOTA  via ArchDaily Natural Mountain Home By Bohlin Cywinski Jackson The Paraty House by Marcio Kogan Architects via Contemporist Pierre Cardin Bubble House by Antti Lovag Tangga Hous by Guz Architects via Home DSGN Surfside...
Really High Speed Trains

Really High Speed Trains

Photographer Aaron Durand’s takes long exposure light paintings of trains which give new meaning to the term « faster than the speed of light. » Those pictures are so beautiful, we’ll never look at the trains the same way we did before…   Share This:
Museum in the middle of nowhere

Museum in the middle of nowhere

In the middle of Gobi desert stands Ordos a brand new city as a result of a bureaucraty’s’ utopia. An ideal city built in six years in Inner Mongolia evolving from a rural culture into a glistening (and strangely underpopulated) vision of the future Shaped like a large undulating blob,...
A tribute to the pioneers of the High Alpine Road

A tribute to the pioneers of the High Alpine Road

Is it a sculpture ? A rock ? A bunker of a new kind ?  The new Pass Museum is part of the Timmelsjoch Experience designed by italian architect Werner Tscholl, and is located in the mountains of Austria. A road, once a mule track, links the Passeiertal valley and...
Ready to live in a church?

Ready to live in a church?

  In Netherlands Utrecht-based studio Zecc Architects has converted a catholic church built in 1870 into a spectacular spacious house of 475 m2. If you need a more spacy home, this renovated church is for sale ! More information on Woonkerkxl. Share This:
Nature is Back in Town!

Nature is Back in Town!

« Bosco Verticale » designed by italian architect Stefano Boeri is under construction in Milan ((it was finished in 2014, NDLR). Composed of two residential towers of 110 and 76 meters height, it will be realized in the centre of Milan, on the edge of the Isola neighbourhood, and will host 900...
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