A blog supported by NAME CITY

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Quand être hors-norme, c'est être dans la norme

Quand être hors-norme, c’est être dans la norme

« Find your magic », « Venez comme vous êtes », « Love your imperfections », autant de signatures de marques pour célébrer l’individualité et sortir des stéréotypes. Terminé les playboys et l’incarnation du prince charmant : place à l’homme qui s’assume tel qu’il est. Campagne Meetic #LoveYourImperfections   Et surtout avec ses défauts ! Un...
Changement de perspective

Changement de perspective

On nous demande souvent quelle est notre méthode chez Name City pour créer des noms. Logiciel ? Définitivement non ! Brainstorming ? Rarement. Mood boards ? Parfois… Mind mapping ? Nous appelons cela plutôt « association d’idées » Changement de perspective : vous brûlez !       Le monde n’est-il pas...
Tourisme : Vers l'infini et au-delà !

Tourisme : Vers l’infini et au-delà !

Si vous êtes lassé du trekking dans l’Himalaya. Si traverser l’Amazonie en kayak ou le Pôle Sud à raquettes vous semble trop « déjà vu », une nouvelle option pleine d’aventures et d’imprévus s’offre à vous : le tourisme spatial !     Alors que les fonds aloués par les gouvernements à...
Pool Art

Pool Art

  Take a deep breath and dive in a fresh, clear water! Looking through these underwater paintings and you start to immediately remember what it feels like it. That moment when the world’s worries wash away and a sense of calmness overtakes your body.   Zener calls that shared feeling...
Is it serious ?

Is it serious ?

  “My sculptures cause an uproar, astonishment and put a smile on your face, » says Florentijn Hofman the artist. « They give people a break from their daily routines. Passers-by stop in front of them and enter into conversation with other spectators » Hofman’s famous giant duck has floated in waters around...
Let's the garden come inside

Let’s the garden come inside

  It could be very easy to go overboard on forest/nature inspired creations. Since years nature had already inspired painters, designers and creators in different ways. Still, when I see these beautiful furnishings, I think that we could definitively let trees, flowers and plants of all kinds totally overrun our...
How Does it Feel Inside the Wave ?

How Does it Feel Inside the Wave ?

These incredible snaps were taken by photographers Nick Selway, 28, and friend CJ Kale, 35. CJ, from Hawaii. Specialized in risky pictures they  positioned themselves directly under the waves as they crashed above their heads. They explained how taking their time was the secret to their success. « We spend most...
Pool Houses

Pool Houses

Spa-House by Metropolis Design via Arch Daily First Crescent Villa by SAOTA Nettleton 199 by SAOTA  via ArchDaily Natural Mountain Home By Bohlin Cywinski Jackson The Paraty House by Marcio Kogan Architects via Contemporist Pierre Cardin Bubble House by Antti Lovag Tangga Hous by Guz Architects via Home DSGN Surfside...
Really High Speed Trains

Really High Speed Trains

Photographer Aaron Durand’s takes long exposure light paintings of trains which give new meaning to the term « faster than the speed of light. » Those pictures are so beautiful, we’ll never look at the trains the same way we did before…   Share This:
Museum in the middle of nowhere

Museum in the middle of nowhere

In the middle of Gobi desert stands Ordos a brand new city as a result of a bureaucraty’s’ utopia. An ideal city built in six years in Inner Mongolia evolving from a rural culture into a glistening (and strangely underpopulated) vision of the future Shaped like a large undulating blob,...
A tribute to the pioneers of the High Alpine Road

A tribute to the pioneers of the High Alpine Road

Is it a sculpture ? A rock ? A bunker of a new kind ?  The new Pass Museum is part of the Timmelsjoch Experience designed by italian architect Werner Tscholl, and is located in the mountains of Austria. A road, once a mule track, links the Passeiertal valley and...
Ready to live in a church?

Ready to live in a church?

  In Netherlands Utrecht-based studio Zecc Architects has converted a catholic church built in 1870 into a spectacular spacious house of 475 m2. If you need a more spacy home, this renovated church is for sale ! More information on Woonkerkxl. Share This:
Nature is Back in Town!

Nature is Back in Town!

« Bosco Verticale » designed by italian architect Stefano Boeri is under construction in Milan ((it was finished in 2014, NDLR). Composed of two residential towers of 110 and 76 meters height, it will be realized in the centre of Milan, on the edge of the Isola neighbourhood, and will host 900...
Latest entries
Creativity only, No Photoshop

Creativity only, No Photoshop

  This iconic “Bubble” series was created by fashion photographer Melvin Sokolsky for the Harper’s Bazaar 1963 Spring Collection. I love the strong contrast between the model’s freshness and modernity and the darkness and the old fashion air of the parisian streets of these times. But can we believe that all these innovative images were created before Photoshop ! In...
The transparent steel church

The transparent steel church

  This beautiful church made out of 100 stacked layers of steel and 2000 steel column plates is signed by architects Pieterjan Gijs and Arnout Van Vaerenbergh, partners behind the firm Gijis Van Vaernbergh.  The project is entitled « Reading between the Lines ». Through these installation they’re stating that, though something cannot always be seen clearly,...
Where are you going for Winter Vacations ?

Where are you going for Winter Vacations ?

The Treehotel in Sweden : treerooms with contemporary design in the middle of unspoiled nature       The Magic Mountain Hotel : this amazing hotel is located in Southern Chile in the Huilo Huilo Reserve           Also located in Chili, ElquiDomos was born as a result of its creators hoping...
Most unusual furnitures

Most unusual furnitures

Amazing Light Light floating lamps designed by Angela Jansen   U.K. design studio JAILmake created this original table that really gets you in touch with nature !   This Moss Carpet by Nguyen La Chanh brings the outside indoors.                                                Walk on the moon edited by Atypyk Bubble Tank...
The Invisible Man is a Real Artist !

The Invisible Man is a Real Artist !

35-year-old Liu Bolin, from Shandong, China, manages to camouflage himself in any surroundings. It started as a political commentary on the tensions between the Chinese government and their people and the identity an environment gives an individual and vice versa.     This amazing artist works on a single photo for up to 10 hours...
50 years old and always so young !

50 years old and always so young !

Courrèges celebrate the 50th anniversary of its brand ! In 1961, André Courrèges opened his own fashion house, and by 1964 he had become established as one of the most original Space Age designer in Paris. And for all the ones who were to young in the sixties to buy one of these incredible skirts,...
The Remake Project

The Remake Project

  Adobe and Boooooom recently put forth a challenge to students in the UK with a cash prize of £10,000. The idea of the project is to remake a famous work of art using photography. The deadline is soon so if you want in on it you better work quick! Share This:
Beauties made of everyday plastic

Beauties made of everyday plastic

If you thought that you needed diamonds to look beautiful, these pictures of New York-based photographer Tomaas proves that you were wrong ! His series of beauty shots is entitled « Plastic Fantastic ». Recycled material never looks so gorgeous ! Share This:
Ready to travel on a Passing Cloud ?

Ready to travel on a Passing Cloud ?

Inspired by the old Zeppelins, this incredible project has been designed by architect Tiago Barros for a US competition on the future of high-speed railways. With no guarantee of destination or arrival time, its aim is to totally change the concept of travelling : « It’s an unique journey. The feeling of floating in the atmosphere...
Ready to fly in a car ?

Ready to fly in a car ?

At Moller International they are conviced about it : « You’ve always known it was just a matter of time before the world demanded some kind of flying machine which would replace the automobile.That solution is the volantor named M400X Skycar « . (We would love to give it a more sexy name !… ). Not available...
Never ending Nostalgia ?

Never ending Nostalgia ?

When it’s bad times, do we prefer to think that « everything was better before ? ». It’s seems to work that way when we look at this Retro / Vintage madness all around us… It’s started with the success of new WV Beetle Then, the even more successful new Mini  TV series about the sixties, as...
Ready to spend your honeymoon under the sea ?

Ready to spend your honeymoon under the sea ?

In Fiji, the Poseidon Undersea Resort, the first underwater hotel in the world opened in 2010.       In the amazing, award-winning Conrad Maldives Rangali Island resort you can dine in the world’s first all-glass, undersea restaurant and indulge in luxurious spa therapies. Share This: