C’était déjà hier…
On sait que le marketing utilise avec succès les émotions que provoquent les souvenirs d’enfance, le retour vers le passé, la nostalgie d’une époque révolue… Et de ressortir un jeu Pokemon Go, un nouveau vieux Nokia 3310, une Fiat 500 ou des images d’Alain Delon époque « La Piscine » pour promouvoir l’Eau Sauvage... On appelle cela...
Changement de perspective
On nous demande souvent quelle est notre méthode chez Name City pour créer des noms. Logiciel ? Définitivement non ! Brainstorming ? Rarement. Mood boards ? Parfois… Mind mapping ? Nous appelons cela plutôt « association d’idées » Changement de perspective : vous brûlez ! Le monde n’est-il pas plus riche et inspirant si...
Pool Art
Take a deep breath and dive in a fresh, clear water! Looking through these underwater paintings and you start to immediately remember what it feels like it. That moment when the world’s worries wash away and a sense of calmness overtakes your body. Zener calls that shared feeling our « quest for refuge and...
Is it serious ?
“My sculptures cause an uproar, astonishment and put a smile on your face, » says Florentijn Hofman the artist. « They give people a break from their daily routines. Passers-by stop in front of them and enter into conversation with other spectators » Hofman’s famous giant duck has floated in waters around the world, in cities like...
Unexpected proposal !
Preparing his marriage proposal, Matthew Hartman had almost planned everything : the romantic seaside, the song, the guitar, the ring… Except this ! By the way, what did his girlfriend Elisabeth finally say ? … YES !! Photographer Jon Hwang was hired to document the moment and was able to capture the crashing waves as...
Hard Working Women in World War II
Those amazing pictures of women at work were captured by photographer Alfred T. Palmer on color reversal film, taken for the Office of War Information; an agency created to release war news, promote patriotism, and recruit women to work. It’s amazing to notice how elegant looked all those hard working women. ...
Poetic Bridges
Usually bridges have a specific function : helping people to pass from one bank to another… They are designed by very serious people, engineers who have studied those superstructures in order they will resist for years, even with the worst weather conditions or unforeseen safety problem… In this selection bridges are quiet different… « Pont de...
Photographers who tell people stories (2)
2005-Brighton beach : the place where the story began for photographer Tom Robinson and his new girlfriend Verity. « Suddenly I thought the view of our feet pointing out to sea would make a nice photo, he explains in his blog. Ever since then, we’ve continued to document our travels in this way, resulting in a...
How Does it Feel Inside the Wave ?
These incredible snaps were taken by photographers Nick Selway, 28, and friend CJ Kale, 35. CJ, from Hawaii. Specialized in risky pictures they positioned themselves directly under the waves as they crashed above their heads. They explained how taking their time was the secret to their success. « We spend most of our time in the...
A World with no Gravity
Is it because world crisis seem so heavy to carry that we are searching lightness in our everyday lifes ? Let’s get a little higher and breath some fresh air… Chinese artist Li Wei, one of the first who played with levitation, uses a combination of mirror, metal wires, scaffolding and acrobatics to create his...
Photographers who tell People Stories (1)
You might have already heard about Irina Werning’s project « Back to the Future » : « it’s imagining how people would feel and look like if they were to reenact them today… Two years ago, I decided to actually do this. So, with my camera, I started inviting people to go back to their future »... The argentinean...